Improving digital B2B and B2C
user experiences since 2004

I make complex sites seem simple and dull content interesting. I think holistically and strategically. And I document the hell out of everything.

I’m a UX strategist and researcher who has worked with a range of big agencies and boutique firms. I help digital teams strategize, prioritize, understand their target, and create usable interfaces.

Services

UX Strategy

Every project has unique problems to solve—and the principles of user experience offer a fantastic perspective by which to make smart recommendations that make real improvements to the final product.

Strategic Planning

All of my work is bespoke, based on the needs of the project. No frameworks, no shortcuts. Just systematic, critical thinking based on industry standards and my decades of experience.

Information Architecture

While UX as a whole has been merged with design in most cases, IA remains a much-needed sub-discipline with its own method and best practices. I create highly usable macro- and micro-architectures for websites and apps, serving the distinct needs of each target audience simultaneously while also promoting the key objectives of the business.

Content Strategy

Strategic content is meaningful content, and meaningful content is what sells! I help teams organize their subject-matter expertise into strategies and tactics that allow them to connect with their target audiences. By assessing the current content and understanding where the project is headed, I’m able to map out paths forward and give designers, writers, and developers documentation that makes their own work faster, easier, and more insightful.

User Research

I help my clients connect with their target audiences to hear first-hand what they need and want, improve the user experience, and build a case that can help the team gain buy-in throughout the organization.

Study Design

Every research study is thoughtfully planned, based on the parameters of the project and what we’re trying to learn. I use a wide range of qualitative and quantitative research techniques and work closely with the client team to make sure we’re covering all the most important issues so the whole team can truly benefit from the research.

Implementation & Moderation

Every study is carefully planned, rehearsed, and triple-checked before launch. My interview style is warm but neutral, allowing us to uncover amazing insights from participants. Unmoderated tests are meticulously free of bias. Nothing is left up to chance—so every study has an incredible ROI for my clients.

Synthesis & Analysis

After each study, I make sure my clients know exactly what we learned and how they can use those insights to meet their goals. I carefully review all the data to reveal our findings, which we use to collaboratively create a set of recommendations that are specific and feasible. By the time we present the research results to the larger team, many of the recommendations have already been implemented. It’s a great system that increases my clients’ confidence and makes huge improvements in their products.

Method

Listen

Every situation is different, and the only way to make insightful recommendations is to hear the details from your team. My first job is to listen and ask good questions.

Problem-Solve

Collaboration is the name of the game! I’ll work with your subject-matter experts to make initial recommendations based on best practices, business objectives, and the needs of the customer.

Test

The best way to know what customers want and need is to … ask them. I use various research techniques based on the needs and budget of the project, and we always end up with a big pile of insights afterward.

Revise

After testing, I work with the team to make sure those fresh user insights get put to good use. I always deliver recommendations that are specific, actionable, and realistic.